I'm a Senior Data Analyst and brand identity designer. Every Ratio Studio brand kit is built on audience intelligence, competitive analysis, and content performance data — before a single design decision is made.
Four movements over four weeks — the sequence that separates a Ratio Studio brand from every other designer's portfolio piece.
Competitor scoring on the platform instrument — engagement, cadence, format, visual consistency. Audience intelligence and content-performance mapping — all before design software opens.
A visual data document defining exactly what your brand needs to do, where competitors are exposed, and where the market gap lives. Strategy locked before design begins.
Every decision — color, type, mark — traceable back to a data insight. The brand doesn't just look like you. It performs for your specific audience.
Revision rounds measured against the baseline, then a documented handoff — tokens, guidelines, and templates you can actually run without me.
One engagement, run end to end on the full Ratio Studio system — audit workbook, Baseline Report, and applied brand identity.
A mid-tier creator with real reach and a brand that read smaller than the audience it had earned.
This is a real engagement built on the same audit workbook and brand system your project would receive — not a portfolio mockup.
Adjust the sliders and parameters below to simulate how your channel or personal brand scores across the five core data dimensions.
We pull your exact channel analytics and build a custom 6-page Baseline Report.
Every audit produces one /100 score. The score, its four thresholds, and the public-data methodology never change — the dimensions underneath are versioned instruments, built per platform from what can actually be measured.
Strategy dimensions — differentiation, audience alignment, premium signal — are analyst judgment. They live inside engagements, and they're labeled as judgment. Published scores are never re-scored: Tiago Forte's 64 stays 64.
A standard branding kit gives you assets. Ratio Studio gives you assets built on evidence about your specific audience, competitors, and market position.
Select optional add-ons to calculate your estimated investment total.
I'm a Senior Data Analyst and a brand identity designer specializing in personal brands and creators. I built Ratio Studio on a conviction: the best brand decisions aren't made by intuition — they're made by evidence.
Before I design a single element, I run a quantitative brand audit. I score your competitors. I pull your audience intelligence. I map your content performance against your visual identity. What comes out is a Brand Baseline Report — not a mood board.
Most designers make your brand look good. I make it perform.
Every project opens with the Brand Baseline Score — one /100 number, measured on a versioned platform instrument from public, verifiable data only. Strategy is then built on competitive research and audience signals — analyst judgment, labeled as judgment. You get design backed by evidence, and the evidence documented alongside it.
Book a free 20-minute brand audit call. I'll pull your public analytics before we speak and show you three specific things your current brand is costing you.
No pitch deck. No portfolio tour. Just your data.